Mars Inc., the famous candy company, has decided to stop producing king size Snickers bars. Not only that, but they are replacing those giant bars with a 2-in-1 package that contains two smaller Snickers bars. The 2toGo package is resealable, which encourages consumers to eat the candy in two separate sittings, rather than all at once.
Why Switch Gears?
Mars asserts that the company’s conce...
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