Use Social Media for Your Next Class Idea

cooking
Written By Judy Doherty, MPS, PCII

Victoria Shanta Retelny, RD, LDN, reported from the ADA convention, “As nutrition professionals gathered in Denver, Colorado at the annual American Dietetic Association’s Food and Nutrition Conference & Expo (FNCE) in late October, there was a big focus on how RDs can capture potential customers and clients, skyrocket their brand and reinvent their careers through social media.Online venues like Facebook, Twitter, YouTube, LinkedIn, and personal Web and Blog sites offer a wide-open virtual marketing world. To put it into perspective, Facebook has over 200 million users and is growing fast with 5 million new users a week. Twitter, the microblogging service, has 30 million users and LinkedIn, the professional networking site, has 40 million users.”While we were at the corporate alliance meeting with the folks from USDA for MyPlate, an emphasis was made on using social media for nutrition promotion to help put the messages in front of consumers more often.You can view the MyPlate messages and tips here: http://twitter.com/MyPlate And how can you use twitter.com to aid your nutrition messages? The search is an excellent place to go for icebreaker ideas for your next presentation. Suppose you are working on a presentation for healthier eating? Why not type in “fad diet” or “nutrition” or “carbohydrate” or “myplate” to see what consumers are saying? It can give you insight or a new idea for writing.Recipe and shopping videos are free for members to use:Visit our site at www.foodandhealth.com and you can view our newest recipe videos. Members are allowed to embed to their site for free - just email us or call 800-462-2352 for details!

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Judy Doherty, MPS, PCII

Judy’s passion for cooking began with helping her grandmother make raisin oatmeal for breakfast. From there, she earned her first food service job at 15, was accepted to the world-famous Culinary Institute of America at 18 (where she graduated second in her class), and went on to the Fachschule Richemont in Switzerland, where she focused on pastry arts and baking. After a decade in food service for Hyatt Hotels, Judy launched Food and Health Communications to focus on flavor and health. She graduated with Summa Cum Laude distinction from Johnson and Wales University with a BS in Culinary Arts, holds a master’s degree in Food Business from the Culinary Institute of America, two art certificates from UC Berkeley Extension, and runs a food photography & motion studio where her love is creating fun recipes and content.

Judy received The Culinary Institute of America’s Pro Chef II certification, the American Culinary Federation Bronze Medal, Gold Medal, and ACF Chef of the Year. Her enthusiasm for eating nutritiously and deliciously leads her to constantly innovate and use the latest nutritional science and Dietary Guidelines to guide her creativity, from putting new twists on fajitas to adapting Italian brownies to include ingredients like toasted nuts and cooked honey. Judy’s publishing company, Food and Health Communications, is dedicated to her vision that everyone can make food that tastes as good as it is for you.

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