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Send Good Messages!Are you looking to grow your social media presence? It can be easier than you might think, especially with the right approach. Try these tips to improve your social media strategy, then feel free to update your feeds with our most popular nutrition articles and recipes.

Tip #1: Be Present

Establishing an online presence is vital. No one will know about how amazing your nutrition tweets and updates are if you only post them once a month. Tweet often, generally more than once per day, and update Google+ and Facebook on most days. People will be more likely to follow you if they know they can depend on you for regular updates.

Being present also means participating in online discussions about health and nutrition. If someone is talking about MyPlate, chime in if you have something to add. You can also start a conversation, once you’ve built up your list of followers. Have people weigh in on the latest health topics, or ask them what they’d like to see from your profiles.

Tip #2: Remember Your User

Although it’s tempting to talk all about yourself (it is social media after all), tweets and updates that gain more traction often look at health from their followers’ perspectives, making things overtly relevant to them. For example, instead of, “We found this fascinating study about antioxidants and heart disease,” try “Have you heard the latest about the link between antioxidants and heart health?” or “Add another resource to your heart disease prevention plan.”

This also means that you need to respond to any user feedback immediately. Thank people for their comments and respond to every single question. Do this as soon as you can. This is social media -- people expect things to be quick and simple. They will not be happy if you take a week to write back to their nutrient question.

Tip #3: Mix it Up!

Make sure you keep things varied. Yes, vitamin D deficiency is a huge deal, but if all your updates focus on it, people will get bored -- especially if you’re updating multiple times per day. Use a bunch of different tools to get your message across, approach a problem or issue from multiple angles, and make sure that each update doesn’t look exactly like all the others. Theme weeks or days may give you an opportunity for delving more deeply into the issues that matter most to you, but, even then, variety is important. Consider approaching a topic from a series of expanding or narrowing perspectives.

Tip #4: Use Other Resources

There are tons of resources out there to help you keep your nutrition-based social media campaigns simple, fun, and relevant. Try using a social media manager. We’re especially fond of Hootsuite (http://hootsuite.com/), though there are many to choose from. Don’t just set it and forget it, though. Breaking news can cast new light on something you wrote a week ago, so check to make sure that your messages are still saying what you hoped they would say.

Another great resource is tracking software, which helps you see which updates and tweets get the most traction. Hootsuite offers tracking, as does goo.gl and many other sites.

Of course, you'll need great nutrition content too. If you're looking for inspiration, check out these lists of our most popular articles, or visit our amazing Nutrition Observances Calendar.

Top 35 Most Popular Nutrition Articles:

12 Monthly Food and Nutrition Observances Calendar Links

These have lists of produce in season, seasonal and relevant articles and recipe lists for each month. Tweet the link below or see the link to tweet more links from each month that are very timely.

85 Best Basic Recipes for Healthy Cooking

Almond Pilaf

Angel Hair Pasta with Fre

Apple Broccoli Waldorf

Apple Cinnamon Muffins

Arroz con Pollo

Arroz con Pollo Salad

Baked Salmon with Cucumbe

Baked Salmon with Fresh S

Banana Muffins

Banana Split

Best Light Pumpkin Pie

Blueberry Muffins

Caramel Orange Shot

Carrot Cake Salad

Chicken BBQ Salad

Chicken Calzone

Chicken Fajita Salad

Chicken Fajita Skewers

Chicken Salad Sandwich Pl

Chicken Tostada

Chili Rice Pot

Chocolate Cake with Cream

Chocolate Chip Cookies

Chocolate Pudding

Citrus Cup

Classic Split Pea Soup

Cornbread

Cranberry Sauce with Sple

Cuban Beans and Rice

Deep Dish Apple Cranberry

Diabetes Healthy Plate

Eggplant Parmesan

French Toast with Berries

Fruit Bombe

Fudge Brownies

Garden Omelet

Greek Chicken Salad

Green Rice

Grilled Chicken and Chard

Healthy Holiday Plate

Home-Style Mashed Potatoe

Homestyle Light Biscuits

Lemon Couscous Salad

Lemony Greek Salad

Light Brownies

Light Chocolate Chip Cook

Light Lasagna

Lowfat Manicotti

Macaroni Corn Salad

Make Ahead Tossed Salad

Mashed Potatoes

Mexican Lasagna

Microwave Dutch Apple Oat

Mild Salsa

Minted Green Tea

Mushroom Sundried Tomato

Oatmeal & Raisins

Oatmeal Chocolate Chip Co

Oatmeal Pancakes

Oatmeal Raisin Cookies

Oven Fried Chicken

Oven Fried Potatoes

Paella Casserole

Parsley Hummus

Peach Mousse

Potato Pan Pizza

Pumpkin Biscotti

Soul Healthy Cornbread

Spaghetti with Lentils

Split Pea Chowder

Sugar Cookies

Sugar-Free Chocolate Pudd

Summer Penne

Sweet Potato Brownies

Sweet Potato Kale Salad

Tabouleh

Taco Salad

Tuna Macaroni Bake

Vegetarian Lasagna

Watermelon Banana Split

Watermelon Cake

Whole Wheat French Toast

Whole Wheat Pizza

Winter Green Super Soup

Yogurt Sundae

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