Even in the age of digital media, newsletters are here to stay. According to an article published by the library at Temasek Polytechnic, "The reason why newsletters are able to withstand the onslaught of electronic messaging in modern society is this: newsletters offer unique information to a niche audience." Being able to deliver them electronically, through the mail, or in person is an added bonus.
Starting off with a product that everyone in your audience wants is great, but they'll stop wanting it if the content is bad, poorly presented, irrelevant, or outdated. And then where will you be? A few simple tips and tricks can go a long way towards making your newsletters go from good to great.
Of course, if you don't have the time, energy, or resources to craft your own newsletter, then you can try our nutrition newsletter service. It offers the best nutrition newsletters at a bargain price! The package has a professionally curated content option or a do-it-yourself version. If you're doing it yourself, you'll definitely need the easy and effective newsletter tips below...
Nutrition Newsletter Tip #1: Give it Structure
No one likes a rambler. A good newsletter has a solid structure, presenting the relevant facts clearly and in the proper context. Who is your audience? What do they need? Build your newsletter around that. And, if you need a template, try the one we use for our newsletter for dietitians and other health/nutrition professionals.
Our newsletter features...
- Updates about the latest nutrition/health-related scientific publications and studies.
- Ideas for dietitians to use in their presentations, cooking demonstrations, wellness fair booths, etc
- Handouts for practitioners to distribute to their clients. The handouts are on timely and relevant topics, covering...
- Tips and tricks for weight management
- Healthful shopping ideas and lists
- Ways to eat balanced meals on a budget
- Discussions of the flaws and assumptions in the latest fad diets
- Inexpensive and healthful staple foods
- Tips and tricks for healthful and easy cooking
- Fitness ideas
- And much, much more!
- Chef-developed and well-tested recipes that are both innovative and healthful. These are great for cooking demonstrations, bulletin boards, and client handouts.
While the content changes from month to month, the layout and structure stay the same. This results in an easy-to-navigate newsletter that presents important news in an engaging way.
Nutrition Newsletter Tip #2: Be Timely
Last year's updates are SO last year. Instead of finally getting around to that study you read last year, offer up-to-the-minute news that is relevant to your audience. Follow the latest nutrition developments and subscribe to the top relevant journals in your field. Twitter and other social media sites can be an unexpected source of inspiration as well.
Nutrition Newsletter Tip #3: Get the Experts
Although most dietitians wear many hats while fulfilling myriad roles, not everyone can be an expert in everything. Sometimes an outside perspective makes all the difference, which is why we recommend putting together your newsletters with contributions from a team. Over the years, our team of dietitians, chefs, researchers, doctors, and editors has become a well-oiled machine, working together or separately to create and manage the best possible content.
Email Your Own Newsletter ... Or Let Us Do It:
Don't have a team? Use ours! That's why our new email marketing and custom newsletter service has just launched. With a team like ours, why should you burn the midnight oil? The specialty newsletter services will help you give your clients the tools they need to succeed. And when they're achieving their goals, you'll look great.
We have all different levels of service, from do-it-yourself to full-service custom newsletters.
If You Just Need a Content Boost, We Have That Too!
Already working on your own materials and just need a little help with articles and handouts? Copy from us! That's right -- you can get your own license to copy our our materials by becoming a member of the Communicating Food for Health Newsletter and Membership Program. With this program, you'll receive a newsletter with the latest research and professional updates. You'll also get lots of handouts and articles that you can use in all your communications. There is a whole library that you can draw from in order to get exactly the materials you need.
Preview It For Yourself!
Stephanie Ronco has been editing for Food and Health Communications since 2011. She graduated from Colorado College magna cum laude with distinction in Comparative Literature. She was elected a member of Phi Beta Kappa in 2008.